The Shelby family is heading to the blockchain. Anonymous Labs, the Web3 studio behind the viral Simon’s Cat meme coin, is developing an official blockchain-based video game based on the hit British crime drama Peaky Blinders. Produced in partnership with global rights holder Banijay Rights, the game is expected to launch in 2026.
Set in post-World War I Birmingham, the game will immerse players in the gritty world of the Peaky Blinders gang, featuring a mix of interactive storytelling, high-stakes missions, and a tokenized in-game economy. While plot specifics and gameplay mechanics remain under wraps, the project promises to blend the atmospheric drama of the show with innovative Web3 elements.
The original TV series, chronicling the rise of Tommy Shelby and his family in the criminal underworld, has become a global sensation thanks to its stylized historical aesthetic and gripping narratives. Now, with blockchain integration on the horizon, the franchise is stepping into a new frontier—offering fans not just a story to watch, but one to experience and own.
Anonymous Labs has yet to disclose which blockchain network the game will use or how its in-game economy will function. Requests for comment from Decrypt have so far gone unanswered, but expectations are high given the team’s previous success navigating the crypto space.
As traditional entertainment franchises increasingly explore digital ownership and decentralized ecosystems, the Peaky Blinders game could set a new precedent for adapting TV IPs for Web3-native audiences. Whether it will live up to the show’s legacy remains to be seen—but for now, it’s all eyes on Birmingham, 2026.
“Peaky Blinders is a cultural phenomenon, and we are excited to expand its universe into the Web3 gaming space with the expertise of Anonymous Labs,” said David Christopher, Group Director of Licensing and Merchandising at Banijay Rights.
From Netflix to the Blockchain
The globally acclaimed British crime drama, which aired for six seasons on the BBC from 2013 to 2022 and is now streaming on Netflix, is being reimagined as a Web3 game by Anonymous Labs, the team behind the viral Simon’s Cat meme coin.
Anonymous Labs is no stranger to the intersection of pop culture and blockchain. Their previous project—the CAT token built on BNB Chain—reached a $45 million market cap, according to CoinGecko. Although the token has seen a 41% uptick in recent weeks amid a broader market recovery, it remains down 16% for the month, highlighting the volatility of the space the Peaky Blinders brand is about to enter.
Speaking on the collaboration, Anonymous Labs executives Joris Van Velzen and Wojciech Gruszka expressed confidence in the project’s Web3 ambitions.
“We are thrilled to bring Peaky Blinders into Web3. Our success with Simon’s Cat has proven the value of integrating world-class IP into this space,” they said.
As the gaming industry continues to explore how legacy media franchises can thrive in decentralized ecosystems, Peaky Blinders stands out as one of the most high-profile entries to date. Whether the project will resonate with both crypto enthusiasts and longtime fans of the series remains to be seen—but the move marks a bold expansion of the show’s legacy into the digital frontier.
Quick Facts
- Peaky Blinders is being adapted into a blockchain-based video game, set for release in 2026.
- The project is a collaboration between Banijay Rights and Anonymous Labs, aiming to merge immersive storytelling with Web3 technology.
- Players can expect action-packed missions, digital collectibles, and a tokenized in-game economy set in 1920s Birmingham.
