Figma, the popular collaborative design platform, has disclosed significant crypto exposure as it prepares to go public in the United States.
According to an SEC filing on Tuesday, the company holds nearly $70 million worth of Bitcoin exchange-traded funds and has earmarked additional funds to increase its digital asset position.
The paperwork details that Figma invested $55 million in the Bitwise Bitcoin ETF (BITB) in March 2024. By the end of that quarter, the position had grown to $69.5 million—an unrealized gain of approximately 26%.
Figma plans to list its shares on the New York Stock Exchange under the ticker symbol “FIG.” The filing signals the company’s intent to maintain a substantial exposure to Bitcoin as part of its balance sheet strategy.
$30M in USDC Set Aside for More Bitcoin Purchases
Beyond its ETF holdings, Figma has also allocated significant stablecoin reserves for further Bitcoin acquisitions.
The filing stated that in May 2025, the board approved a $30 million Bitcoin investment plan. As part of that process, Figma converted the same amount into USD Coin (USDC), a leading dollar-pegged stablecoin, to facilitate a future purchase of BTC.
“The Company intends to re-invest its stablecoin holdings into Bitcoin at a later date,” the disclosure read.
Bitwise CEO Hunter Horsley praised the move, noting that more corporations are starting to view Bitcoin as a core treasury reserve asset.
“More and more corporations are going to own Bitcoin as part of their treasury,” Horsley said in a statement accompanying the filing.
Rising Corporate Appetite for Crypto Reserves
Figma’s crypto strategy comes after its high-profile failed acquisition by Adobe. In 2022, Adobe agreed to acquire the startup for $20 billion, but regulators in Europe and the UK blocked the deal over competition concerns. When the transaction was terminated in December 2023, Adobe paid Figma a $1 billion reverse termination fee.
Figma’s disclosure reflects a broader trend of companies moving to integrate Bitcoin and digital assets into their treasury operations.
Earlier this week, Strategy (formerly MicroStrategy) announced it had purchased another $531 million in Bitcoin, bringing its total holdings to nearly 600,000 BTC.
Japanese investment firm Metaplanet also revealed it had bought 1,005 BTC for $108 million, overtaking CleanSpark to become the fifth-largest corporate Bitcoin holder.
The appetite isn’t limited to Bitcoin alone. Mining firm BitMine Immersion Technologies said it raised $250 million to start building an Ether treasury, signaling growing corporate diversification into Ethereum.
Quick Facts
- Figma holds $69.5 million in Bitwise Bitcoin ETF shares.
- The firm converted $30 million into USDC to buy Bitcoin later.
- Figma abandoned a $20 billion merger with Adobe last year.
- More corporations are adding BTC and ETH to their balance sheets.
