The NFT landscape is about to get a dose of meme-fueled excitement. Zora, a well-known NFT platform, has unveiled plans to launch its self-proclaimed ‘memecoin’ on the Optimism-based Base network, setting the stage for what could be one of the most talked-about community-driven token launches in 2025. But unlike many speculative crypto projects, Zora insists this coin is strictly “for fun only.”
Zora’s latest move aligns with the growing trend of meme culture dominating crypto, but with a distinct twist—the project makes it clear that its new token does not offer governance rights or claim utility beyond entertainment. Instead, Zora is embracing the spirit of Web3 experimentation, emphasizing community engagement over traditional token functionality.
The first eligibility snapshot for the airdrop was taken on March 4, marking a crucial step in the distribution process. A second snapshot is planned for three days before the official airdrop in spring 2025, ensuring that early adopters and engaged community members will be among the first to receive the new tokens.
Breaking Down the Tokenomics
Zora’s memecoin will have a total supply of 10 billion tokens, distributed as follows:
- 26.1% allocated to contributors
- 20% designated for incentives
- 20% placed in the treasury
- 18.9% reserved for the Zora team
- 10% earmarked for retroactive airdrops
- 5% allocated to liquidity maintenance
This distribution strategy reflects an effort to balance community rewards, project sustainability, and long-term engagement, reinforcing the idea that the Zora memecoin isn’t just a quick cash grab but rather a carefully structured initiative.
Zora’s Evolution From NFTs to Memecoins
Founded in 2020, Zora has built a reputation as a universal media registry protocol leveraging the Optimism tech stack. In 2023, the team expanded its ambitions by launching the Zora Network, a decentralized, creator-focused platform aimed at empowering digital artists, developers, and NFT enthusiasts.
Zora’s pivot to a memecoin experiment signals its commitment to on-chain innovation while maintaining a lighthearted and community-first approach. The company stated in an X post:
This information may be subject to change. $ZORA is for fun only and not for investment purposes. This communication is not intended to be a solicitation anywhere not permitted by applicable law.
Why Meme Coins Matter in Web3
The rise of meme-based tokens has been one of the most intriguing narratives in crypto. From Dogecoin’s cultural takeover to Pepe’s meteoric price surges, memecoins have proven that community-driven assets can carry real market weight. Zora’s foray into this space reflects a broader shift where Web3 projects are embracing playfulness, virality, and decentralization to capture user engagement.
By integrating its memecoin launch with the Base network, Zora is positioning itself within a scalable, Ethereum-aligned ecosystem, reducing fees and improving transaction efficiency for its users.
What’s Next?
With airdrop speculation running high, Zora’s memecoin launch could ignite fresh momentum in the NFT and Web3 space. While details on trading and liquidity provisions remain limited, the 2025 launch window gives plenty of time for the hype cycle to build.
Whether Zora’s memecoin will follow in the footsteps of Dogecoin and Shiba Inu or chart a completely different course remains to be seen. One thing is certain: the intersection of memes, community, and crypto is only getting bigger.
