A new crypto wallet branded with President Donald Trump’s name has officially entered the digital asset market, developed in partnership with leading NFT platform Magic Eden and tied directly to the Solana-based $TRUMP meme coin. The project—unveiled via a dedicated waitlist website that went live on Tuesday—promises exclusive perks for early users, including a share of $1 million in token giveaways.
Magic Eden confirmed the wallet’s legitimacy and its affiliation with the Trump-branded coin, posting an official announcement on X. The partnership builds on Trump’s increasing presence in crypto, particularly through NFTs and meme coins aimed at his political base and digitally savvy supporters.
However, the launch has already generated controversy. Shortly after the wallet was unveiled, all three of Trump’s sons—Donald Trump Jr., Eric Trump, and Barron Trump—issued statements on X distancing themselves from the project. In what appeared to be his first public post, Barron Trump denied any family involvement, calling the initiative unaffiliated with their efforts.
Donald Trump Jr. went further, stating that the family is working on its own official crypto platform under the World Liberty Financial banner. He emphasized that their digital asset product is still in development and encouraged followers to “stay tuned.”
Trump Wallet Entices Users with $TRUMP Token Raffles
The Trump-branded crypto wallet is using an aggressive incentive structure to attract users, tying its promotions directly to the $TRUMP meme coin. According to the official website, participants can enter a sweepstakes offering a share of a $1 million prize pool in $TRUMP tokens—valued at over $11 million at the time of writing.
Users must refer at least one other person to qualify for the draw, which concludes on July 4 with a $100,000 prize awarded to a randomly selected entrant. The platform also includes a tiered referral system that unlocks digital reward packs dubbed “TRUMP Boxes.” These vary in value based on the number of successful referrals. For example, users with 100 referrals qualify for a Diamond TRUMP Box, which could contain up to 200 tokens—worth over $2,000 at current prices.
Magic Eden Taps Slingshot for Wallet Expansion
The Trump Wallet rollout is powered by Slingshot, a mobile crypto trading platform acquired by Magic Eden in April as part of its broader expansion into utility-focused blockchain products. The move signals a strategic pivot by Magic Eden, which has been diversifying beyond its core NFT marketplace amid a cooling NFT sector.
A Magic Eden spokesperson confirmed continued collaboration with the Trump-branded digital asset ecosystem, noting that this wallet launch builds on their involvement with Trump’s earlier blockchain initiatives. Notably, the company supported a Bitcoin Ordinals NFT collection linked to Trump earlier in 2024.
The $TRUMP coin, which debuted earlier this year, has leaned heavily on experiential rewards and promotional events to maintain traction. One high-profile perk included a private dinner with Trump for top token holders—a benefit that blurred the line between political engagement and crypto marketing. The wallet-linked sweepstakes continues that trend, offering gamified rewards to grow the community and sustain market interest.
Following the announcement, the $TRUMP token recorded a modest 3% price increase, signaling renewed momentum among retail traders and supporters.
Quick Facts
- Magic Eden and the Trump ecosystem launched a branded crypto wallet tied to the $TRUMP meme coin on Solana.
- A $1 million token giveaway campaign runs through July 4, with referral rewards and digital loot boxes.
- All three Trump sons have publicly denied involvement and clarified a separate family-backed project is in development.
- The wallet rollout uses Slingshot tech and builds on Magic Eden’s earlier Trump NFT partnerships.
- $TRUMP token price rose ~3% following the launch announcement.
