Donald Trump’s crypto ambitions are expanding once again—this time with a Bitcoin ETF tied to his social media brand, Truth Social.
On June 3, a filing with the U.S. Securities and Exchange Commission (SEC) revealed plans for the “Truth Social Bitcoin ETF.” The application was submitted by NYSE Arca on behalf of Yorkville America Digital, a crypto asset management firm closely aligned with Trump Media & Technology Group (TMTG), the parent company of Truth Social.
The ETF is designed to offer direct exposure to Bitcoin by tracking its market price and will be listed on NYSE Arca if approved. While details such as the ticker symbol and management fees were not disclosed, Foris DAX Trust Company—known for its custodial services via Crypto.com—was named as the fund’s official custodian.
Although Donald Trump no longer holds direct control over his TMTG shares, which were placed in a trust managed by his son, Donald Trump Jr., the former president remains the public face and driving force behind the company’s crypto ambitions.
If approved, the Truth Social Bitcoin ETF would mark another milestone in Trump’s growing digital asset strategy, integrating Bitcoin exposure directly into a consumer-facing product under the Truth Social brand. This positions the product in direct competition with financial heavyweights like BlackRock and Fidelity, whose Bitcoin ETFs already command billions in assets under management. However, with Trump’s name attached, the ETF could carve out a unique niche among retail investors within his political base.
Truth Social ETF Sparks Conflict Questions as SEC Review Begins
If approved, the ETF would enter an increasingly crowded market currently led by BlackRock’s iShares Bitcoin Trust (IBIT), which holds nearly $69 billion in assets. The addition of a Trump-backed ETF brings added political weight—but also increased scrutiny.
Critics argue that Trump’s growing web of crypto-related ventures—from NFTs and memecoins to crypto mining partnerships and now ETFs—raises serious conflict of interest concerns, especially as he campaigns for a second presidential term. Skeptics warn that leveraging political influence while profiting from crypto-linked enterprises risks blurring ethical and regulatory lines.
The ETF is part of a larger strategy between Trump Media and Yorkville America Digital. In April, the two firms—alongside Crypto.com—announced a broader initiative to launch a series of “Made in America” crypto ETFs under Trump Media’s new Truth.Fi financial division.
The SEC now has 45 days to approve, deny, or extend the review process, with the final deadline for a decision set for January 29, 2026. Meanwhile, Yorkville must submit a detailed S-1 registration statement outlining the ETF’s structure, risk profile, investment goals, and how investor funds will be used—crucial steps for regulatory transparency.
Trump Media has also filed documentation for an additional product, tentatively named the Truth.Fi Bitcoin Plus ETF, which may tap into a $250 million funding pool allocated to Truth.Fi’s upcoming initiatives.
Trump Media Eyes Crypto Wallet and Token for Streaming Platform
In another crypto-aligned move, Trump Media is preparing to embed a digital wallet and utility token into its forthcoming video streaming platform, Truth+.
The update was announced by CEO Devin Nunes during an April 29 shareholder address, where he framed the effort as a leap toward building a self-contained digital economy within the Trump Media ecosystem.
According to Nunes, the token would initially serve as a payment method for Truth+ subscriptions, with the possibility of expanding into broader platform services over time. The aim is to enable transactions and engagement without relying on traditional payment processors.
This isn’t Trump Media’s first blockchain-related initiative. In November 2023, the company filed a trademark application with the U.S. Patent and Trademark Office for a digital asset wallet and infrastructure to facilitate crypto-based payments—laying early groundwork for Truth.Fi’s financial arm.
As the platform evolves, Trump Media’s broader strategy appears to fuse political branding with financial disruption, distinguishing itself from mainstream social networks that have been hesitant to embrace crypto. The integration of a token-powered economy could be a significant differentiator if executed at scale.
Quick Facts
- Trump Media & Yorkville Digital filed for a Bitcoin ETF named Truth Social Bitcoin ETF on June 3, aiming to list it on NYSE Arca.
- The ETF’s custodian is Foris DAX Trust Company, affiliated with Crypto.com; ticker and fee details remain undisclosed.
- Trump Media is also developing Truth+, a video streaming platform that will feature a built-in crypto wallet and utility token.
- The ETF filing follows a broader fintech strategy under Trump’s Truth.Fi brand, including additional ETF products and crypto payment initiatives.
