World Liberty Financial, a Trump-backed cryptocurrency venture, has secured $550 million in total funding through two rounds of token sales, the company announced Monday. The latest offering brought in $250 million, following an initial $300 million sale after the platform’s October 2024 launch.
The decentralized finance (DeFi) protocol, known as WLFI, has drawn over 85,000 verified participants across both sales. According to the company, each buyer underwent a Know Your Customer (KYC) verification process. The platform describes itself as a crypto banking system and governance platform aimed at transforming global finance.
“This milestone proves that those who truly understand crypto and finance recognize what we’re building — and that WLFI is on track to supercharge DeFi,” said Zach Witkoff, co-founder of WLFI and son of billionaire real estate mogul Steve Witkoff.
Growing Political and Financial Ties
WLFI launched in October 2024, weeks before Donald Trump won his election. A document released at launch indicated that the Trump family could take home 75% of WLFI’s net revenue. The former president promoted crypto-friendly policies, including an executive order establishing a Strategic Bitcoin Reserve this month.
WLFI has partnered with blockchain protocols and financial entities, including Ondo Finance, Ethena, Chainlink, Sui, and Aave. These alliances aim to bolster the platform’s development and deployment, to democratize finance through decentralized tools.
In January, Tron blockchain founder Justin Sun increased his investment in WLFI to $75 million. The following month, court filings revealed that Sun and the Securities and Exchange Commission were negotiating a settlement in the regulator’s civil fraud case against him.
David Sacks, the Trump administration’s AI and crypto czar, has also drawn attention in Washington. According to a White House memo last week, Sacks divested over $200 million in digital asset investments through his firm, Craft Ventures, before assuming his current role. “I didn’t want to even have the appearance of a conflict,” Sacks said in a podcast.
WLFI has built a strategic reserve of digital assets, including Bitcoin (BTC), Ethereum (ETH), Tron (TRX), Chainlink (LINK), Sui (SUI), and Ondo (ONDO). The company says this reserve is a financial cushion and a means to invest in new blockchain ventures.
The project’s rapid expansion aligns with shifting regulatory dynamics in the U.S. In February, the SEC announced that meme tokens would not be classified as securities, days after Donald and Melania Trump introduced their own meme coins.
