The Blockchain Group and Smarter Web Company Make Major BTC Buys
Two European companies have significantly bolstered their Bitcoin treasuries, marking another milestone in the trend of corporate crypto adoption.
France’s The Blockchain Group announced Monday that it acquired 116 Bitcoin for roughly €10.7 million ($12.55 million), while the UK-based Smarter Web Company disclosed it purchased 226.42 BTC for £17.9 million ($24.34 million).
The latest acquisitions bring The Blockchain Group’s total holdings to 1,904 BTC at an average cost of $106,000 per coin. Smarter Web Company now holds 1,000 BTC, with an average purchase price of $106,750.
Alexandre Laizet, deputy CEO of The Blockchain Group, celebrated the milestone on X, stating that the company’s Bitcoin yield for 2025 has reached an eye-catching 1,348.8%. Meanwhile, Smarter Web Company reported an even more dramatic year-to-date yield of 26,242%, underscoring just how quickly Bitcoin’s appreciation has amplified returns for firms willing to take the plunge.
The announcements reflect a growing conviction among European corporates that Bitcoin can serve as a long-term store of value and a hedge against currency depreciation.
Understanding Bitcoin Yield—and Its Risks
While the outsized gains are attracting headlines, the metric used to describe these returns—Bitcoin yield—is a relatively new concept.
Originally coined by Michael Saylor’s Strategy (formerly MicroStrategy) in late 2024, Bitcoin yield measures how much the Bitcoin backing per share has grown over time. It is calculated by comparing the ratio of total Bitcoin holdings to fully diluted shares outstanding, offering a snapshot of how rapidly a company’s BTC accumulation is outpacing share issuance.
Strategy introduced the idea as a performance gauge to help investors understand the impact of funding Bitcoin purchases through equity offerings. In a 2024 filing, the company said Bitcoin yield “can be used to supplement an investor’s understanding of the Company’s decision to fund the purchase of Bitcoin by issuing additional shares.”
However, not everyone is convinced this kind of financial engineering is without risk.
Matthew Howells-Barby, VP of Growth at crypto exchange Kraken, cautioned during a recent appearance on The CoinRock Show that layering complex funding mechanisms onto Bitcoin treasuries could backfire.
“You start getting more and more exotic with the debt,” Howells-Barby said.
“That’s when you could run into situations where you would be forced to sell, and when that starts happening, you’re out of control and then things spiral.”
His warning underscores that while Bitcoin yield can look impressive on paper, it may mask the underlying leverage and exposure companies take on to chase such returns.
Corporate Bitcoin Buying Wave Gains Momentum
The moves by The Blockchain Group and Smarter Web Company come amid a broader surge in corporate accumulation of Bitcoin.
Just this week, Strategy exceeded market expectations by reporting $14 billion in unrealized gains for the second quarter of 2025, eclipsing analyst forecasts of $13 billion. The company continued its buying spree throughout Q2, including a $531 million purchase of nearly 5,000 BTC announced on June 30.
Meanwhile, Japan’s Metaplanet also added to its already substantial Bitcoin reserves on Monday, purchasing 2,204 BTC for $237 million. The acquisition raised its holdings to 15,555 BTC at an average price of roughly $99,985 per coin.
Quick Facts
- The Blockchain Group and Smarter Web Company bought a combined 342 BTC for over $36 million.
- Bitcoin yield, a metric popularized by Strategy, measures BTC accumulation per share.
- Global corporate Bitcoin treasuries continue to grow as firms seek long-term exposure.
