Quick Facts:
- Tether acquired a minority stake in Juventus FC through Tether Investments.
- Juventus shares rose 2.5%, and the JUV fan token surged nearly 200%.
- Tether aims to integrate blockchain and digital assets into Juventus’ operations.
- The acquisition follows Tether’s $13 billion profit in 2024 and expansion into AI, payments, and energy sectors.
Tether, the issuer of the USDT stablecoin, has acquired a minority stake in Italian football club Juventus FC through its investment arm, Tether Investments. The announcement led to a 2.5% rise in Juventus shares and a 200% surge in the club’s fan token (JUV). Tether aims to integrate digital assets into Juventus’ operations, aligning sports with blockchain technology. The acquisition follows Tether’s record $13 billion profit in 2024, expanding its reach beyond stablecoins into AI, payments, and energy sectors.
Tether CEO Paolo Ardoino stated that the investment marks the beginning of a broader effort to merge digital assets, artificial intelligence, and biotech with sports. This initiative reflects Tether’s commitment to extending blockchain use cases beyond traditional financial services.
“Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally. We will explore avenues for innovative collaborations and the potential to revolutionize the global sports landscape.”
Tether’s Expanding Ventures Beyond Crypto
The acquisition is part of Tether’s wider strategy to diversify its business operations. In 2024, Tether recorded $13 billion in profits and expanded its investments beyond cryptocurrency, targeting sectors like artificial intelligence, payments, and energy.
Tether’s minority stake acquisition in Juventus FC marks a key step in its broader push to integrate digital assets, AI, and biotech into the sports industry. Central to this initiative is the assembly of a top-tier advisory team, with Tether collaborating with prominent figures like Juan Sartori, known for his leadership roles with Sunderland AFC and AS Monaco FC.
The Juventus investment follows Tether’s 2024 Plan ₿ initiative with the City of Lugano, which included a sole kit sponsorship deal with FC Lugano of the Swiss Super League. Together.
Market Reaction
Founded in 1897, Juventus Football Club is one of the most iconic teams in global football, renowned for its dominance in both domestic and international competitions. The Turin-based club, known affectionately as “Juve,” has claimed 36 Serie A titles, 14 Coppa Italia trophies, and nine Supercoppa Italiana titles. On the international stage, Juventus boasts two Champions League titles and two Intercontinental Cups, cementing its status as a European powerhouse.
Following the announcement of Tether’s investment, Juventus shares on the Italian stock exchange rose by 2.5%. Additionally, the club’s fan token (JUV) surged nearly 200% within minutes before stabilizing.
