Shares of Strategy Inc. (NASDAQ: MSTR)—formerly MicroStrategy—rallied Thursday, surging past $400 as Bitcoin approached the $100,000 mark ahead of the firm’s Q1 earnings report.
The stock reached an intraday high of $403.90, just shy of its 2025 peak of $404.42, set in January following President Donald Trump’s second inauguration. The 4% daily gain reflects growing investor confidence, closely tied to Bitcoin’s bullish momentum and the firm’s role as a proxy for BTC exposure.
Headquartered in Tysons, Virginia, Strategy has become a flagship corporate Bitcoin holder, and investors are keen to see whether its crypto-centric strategy continues to pay off amid rising digital asset adoption.
Strategy’s Bitcoin Bet Drives Investor Appeal
Originally a business analytics software firm, Strategy Inc. has transformed into a Bitcoin-focused enterprise, pivoting in 2020 to begin accumulating BTC as a treasury reserve asset.
The company now holds a staggering 553,555 BTC, currently valued at over $53.5 billion, making it the largest corporate holder of Bitcoin in the world.
Executive Chairman Michael Saylor, who led the pivot, continues to advocate for corporate Bitcoin adoption, positioning it as a deflation-resistant store of value and a long-term growth engine. His vocal commitment to Bitcoin has made Strategy a magnet for crypto-focused institutional and retail investors alike.
Bitcoin Rebounds, Eyes $100K Again After April Dip
Bitcoin has had a volatile 2025, marked by dramatic swings and political catalysts. The token hit an all-time high of nearly $109,000 in January, fueled by optimism over Trump’s return and his pro-crypto stance.
But the rally stalled after the administration announced new tariffs, shaking global markets. Bitcoin plunged below $75,000 in early April, along with broader risk assets.
Since then, the crypto market has rebounded, with Bitcoin now trading above $97,000, its highest level since February. Analysts view the recovery as a sign of resilient investor demand, as Bitcoin regains momentum and edges once again toward the $100,000 threshold.
Quick Facts
- Strategy Inc. stock rose to $403.90, near its yearly high.
- The company holds 553,555 BTC, worth $53.5 billion.
- Bitcoin is trading above $97,000, recovering from April lows.
- Strategy is planning a $21 billion equity offering to buy more BTC.
