Strategy (formerly MicroStrategy) has ramped up its Bitcoin accumulation once again, purchasing 6,556 BTC for approximately $555.8 million. The buy, disclosed on April 20, was executed at an average price of $84,785 per coin.
This latest acquisition brings Strategy’s total holdings to a staggering 538,200 BTC, accumulated at a combined cost of roughly $36.47 billion. The firm’s average cost per coin now stands at $67,766, with its 2025 Bitcoin return currently at 12.1%—a performance that underscores Strategy’s long-term conviction amid global macroeconomic uncertainty.
The purchase follows a smaller buy on April 14, when the firm acquired 3,459 BTC for $285.8 million, paying $82,618 per coin. The back-to-back buys signal a clear resumption of Strategy’s accumulation phase following a short pause.
Despite ongoing market volatility, Executive Chairman Michael Saylor continues to champion Bitcoin as the world’s most secure and promising long-term store of value. With each purchase, Strategy further solidifies its status as the largest publicly traded corporate holder of Bitcoin—and a key force in institutional crypto adoption.
MSTR Surges 133% in a Year, Beats Tech Giants
Strategy’s stock, MSTR, is defying gravity. It surged 10% this week, pushing its 12-month gain to a remarkable 133%—eclipsing returns from top tech players like Tesla (57%), Nvidia (30%), Apple (17%), and even Bitcoin (33%) itself.
MSTR opened the week trading near $317, buoyed by strong investor confidence and rising institutional interest in Bitcoin. The company’s equity performance has been directly tied to its Bitcoin-centric strategy, which continues to resonate with both retail and institutional investors.
Saylor noted that, as of Q1 2025, more than 13,000 institutions and 814,000 retail investors now directly hold MSTR shares. Furthermore, an estimated 55 million individuals have indirect exposure via ETFs, mutual funds, pension plans, and insurance portfolios.
Crypto Rebounds as Bitcoin Hits $87.5K
The broader crypto market is showing signs of strength, with total market capitalization rebounding to $2.75 trillion on the back of steady ETF inflows and improving global sentiment.
Bitcoin led the rally, hitting a three-week high of $87,500, while Ethereum rose 3.4% to around $1,633. Other major altcoins—XRP, Solana, Cardano, and Dogecoin—also saw modest gains.
Geopolitical sentiment received a boost after China’s President signaled a willingness to reopen trade talks with U.S. President Donald Trump, provided they’re grounded in mutual respect—a statement that lifted both traditional and digital markets.
Bloomberg ETF analyst Eric Balchunas highlighted the stabilizing role of institutional players like Strategy and the newly launched spot Bitcoin ETFs, which brought in billions in inflows. These institutional entries have helped dampen volatility, offsetting the swings triggered by short-term traders and cementing Bitcoin’s maturation as an asset class.
Quick Facts
- Strategy purchased 6,556 BTC for $555.8 million at an average price of $84,785.
- Total BTC holdings now stand at 538,200 BTC, worth $36.47 billion.
- Year-to-date, Strategy’s Bitcoin portfolio has returned 12.1%.
- Bitcoin is trading near $87,472, up 3.23% in the past 24 hours.
