Nasdaq-listed Murano Global Investments, a luxury real estate and hospitality firm with developments in Mexico, has become the latest traditional company to embrace Bitcoin. On Monday, the company announced a strategic plan to build a Bitcoin treasury, while continuing to focus on its core hotel and resort business.
Murano intends to leverage its real estate assets, operational cash flows, and capital markets access to gradually accumulate Bitcoin. The initiative aims to unlock liquidity tied up in physical developments and improve long-term capital efficiency through exposure to digital assets.
This marks a major shift for Murano, which has historically operated in the hard-asset sector. By integrating Bitcoin into its corporate treasury, the company is aligning itself with a growing number of firms turning to crypto as a hedge against macroeconomic uncertainty and fiat currency devaluation.
$500M Equity Deal Fuels Bitcoin Buying Ambitions
To fund its Bitcoin acquisition strategy, Murano entered a standby equity purchase agreement with investment firm Yorkville, giving it the ability to raise up to $500 million through future share issuances. The company confirmed that the majority of these funds will be directed toward Bitcoin purchases.
“We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk,” said Elias Sacal, Murano’s CEO, in the official announcement.
Murano disclosed an initial purchase of 21 BTC, and also revealed it has joined the Bitcoin for Corporations initiative—an adoption-focused alliance led by Michael Saylor’s firm, Strategy. This signals Murano’s intention to follow in the footsteps of major players that have embraced Bitcoin as a core treasury reserve asset.
Crypto Comes to Hospitality as Murano Plans Rewards and Payments
Murano’s crypto ambitions extend beyond its balance sheet. The company is actively exploring Bitcoin payments for hotel stays and crypto-based rewards programs aimed at boosting customer engagement.
With over $2 billion deployed across real estate projects over the past three decades, Murano sees Bitcoin as a tool to modernize its brand, future-proof its operations, and diversify its financial ecosystem. If implemented, these initiatives would make Murano one of the first hospitality groups to deeply integrate Bitcoin into customer-facing services.
Despite the bold announcement, Murano stock (MRNO) saw modest declines—closing down 1.68% at $10.53 on Monday, and dropping another 3.32% in after-hours trading. According to Google Finance, the company’s market capitalization currently stands at just over $844 million.
Murano joins a rising wave of corporate adopters pushing into crypto treasury strategies. Following the success of Strategy’s high-profile Bitcoin accumulation, dozens of companies have entered the space in 2025. While a few have dabbled in altcoins, Bitcoin remains the preferred asset, with 142 publicly listed firms now holding BTC on their books, according to bitcointreasuries.net.
Quick Facts
- Murano Global Investments is launching a Bitcoin treasury strategy alongside its hospitality operations.
- The company secured a $500 million standby equity agreement with Yorkville to fund Bitcoin purchases.
- CEO Elias Sacal described Bitcoin as a “transformative asset” to hedge against inflation and systemic risk.
- Murano plans to integrate Bitcoin payments and crypto rewards into its hotel guest experience.
