Tokyo-listed investment firm Metaplanet has reinforced its Bitcoin accumulation strategy, announcing the purchase of an additional 162 BTC at an average price of $83,123 per BTC. The latest acquisition, worth approximately $13.5 million, brings the company’s total Bitcoin holdings to 3,050 BTC, valued at $249.4 million at current market prices.
Metaplanet has steadily increased its Bitcoin treasury reserves, officially designating Bitcoin as a core business operation in December 2024. The firm has been aggressively purchasing Bitcoin throughout the year, having acquired nearly 1,300 BTC so far in 2025. The company made a significant 497 BTC purchase worth $43.9 million just a week prior, underscoring its commitment to long-term Bitcoin exposure.
Despite short-term fluctuations, Metaplanet continues to position Bitcoin as a strategic asset, aligning itself with a growing trend of institutional adoption. The company’s ongoing BTC acquisitions reflect a broader shift toward corporate Bitcoin treasury strategies, mirroring moves made by MicroStrategy and other institutional investors betting on Bitcoin’s long-term value proposition.
Strategic Bitcoin Acquisition
Since April 2024, Metaplanet has been actively increasing its Bitcoin holdings as part of its strategic financial planning. The firm has set ambitious targets to accumulate 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026, reflecting a strong commitment to integrating Bitcoin into its long-term investment portfolio.
The company’s stock price responded positively to this announcement, rising 8.1% to 3,610 yen during midday trading in Japan. This surge stands as an outright reflection of investor confidence in Metaplanet’s strategic emphasis on cryptocurrency investments.
Institutional Adoption of Bitcoin
Metaplanet’s strategy aligns with a bewing trend of institutional adoption of Bitcoin. Notably, Strategy, the U.S.-based business intelligence firm led by the enigmatic Bitcoiner; Michael Saylor, has become the largest corporate holder of Bitcoin, with almost 500,000 BTC as of the reporting time. The company’s stock price has experienced significant growth, leading to its inclusion in the Nasdaq-100 index.
In addition, Deutsche Boerse’s Clearstream is set to offer Bitcoin and Ether custody services for institutional clients in Europe. This move is part of a growing hunger among European financial institutions to engage in cryptocurrencies, particularly following the European Union’s introduction of the Markets in Crypto-Assets regulation (MiCA) in 2023.
Furthermore, activist investors encourage struggling companies to hold Bitcoin on their balance sheets to boost revenue and secure their financial future. For instance, Strive Asset Management’s CEO, Matt Cole, recently urged GameStop to invest in Bitcoin to transform its finances.
Quick Facts:
- Metaplanet purchased an additional 162 BTC, bringing its total holdings to 3,050 BTC.
- The firm aims to hold 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026.
- Metaplanet’s stock saw a positive uptick after announcing its latest Bitcoin purchase.
- The company’s actions reflect a growing institutional interest in cryptocurrency investments.
