Crypto market maker Keyrock has announced the launch of its new U.S. entity, establishing an office in New York as part of its broader global expansion.
The move has been spurred by growing confidence in the improving regulatory environment under President Donald Trump’s administration, signaling Keyrock’s ambition to become a major player in U.S. and global financial markets.
Founded in Brussels in 2017, Keyrock has steadily built a strong presence across Europe, with operations in Belgium, the U.K., Switzerland, and France. Now, with over 170 employees across 37 countries, the firm is turning its focus to the world’s largest capital market—the United States.
Keyrock’s Chief Commercial Officer Robert Valdes-Rodriguez will lead the U.S. expansion. Valdes-Rodriguez brings over 25 years of experience in senior roles at major traditional finance institutions, including ABN AMRO, Scotiabank, and Credit Agricole. His leadership is expected to drive Keyrock’s growth as it integrates deeper into American financial markets.
“Establishing a strong presence in New York is a pivotal move in Keyrock’s global strategy,” commented Valdes-Rodriguez.
“The U.S. market plays a critical role in the evolution of digital assets, and we are committed to building a team that will drive our long-term growth in one of the most important financial hubs.’’
Regulatory Climate Shift Under Trump Sparks Optimism
One of the driving forces behind Keyrock’s U.S. push is the recent shift in regulatory sentiment. Under the Trump administration, there are growing expectations of more crypto-friendly policies.
The Securities and Exchange Commission (SEC) has formed a new crypto task force, led by Commissioner Hester Peirce, to craft fresh regulatory guidelines to provide clarity and foster industry growth.
Keyrock’s CEO, Kevin de Patoul, emphasized that the U.S. market is a natural fit for the company’s ambitions, citing the country’s capital market scale and the evolving regulatory landscape as key factors behind the expansion. He added:
“As we expand, this step is vital for scaling our operations globally and advancing our vision for the future of finance. We believe all assets will be digital, and Keyrock is building the infrastructure to support this shift, ensuring that both crypto-native and traditional players have the liquidity and solutions they need to thrive.”
Keyrock has become one of the latest market makers and liquidity providers, strategically expanding to capture opportunities in mature markets. As U.S. regulators reconsider crypto policies, institutional players see an opening to strengthen their foothold and influence market development.
With its track record of providing liquidity to over 85 centralized and decentralized trading venues globally, Keyrock’s U.S. presence could play a pivotal role in shaping liquidity dynamics in the region.
Quick Facts:
- Crypto market maker Keyrock is launching a U.S. entity, opening an office in New York.
- Robert Valdes-Rodriguez, a veteran of traditional finance, will lead the U.S. operations.
- The move reflects confidence in improving crypto regulations under the Trump administration.
