Japanese investment firm Metaplanet has significantly expanded its Bitcoin holdings, announcing on Monday the acquisition of an additional 269.43 BTC worth approximately $25.9 million. This latest purchase brings the company’s total Bitcoin reserves to 2,031.41 BTC, reinforcing its commitment to a Bitcoin-first strategy.
The company disclosed that the acquisition price averaged 14,846,322 yen per Bitcoin, or about $97,985.73. With Bitcoin now forming a core part of its financial operations, Metaplanet continues to capitalize on market conditions to bolster its digital asset portfolio.
Bitcoin-First Strategy Drives Stock Performance
Metaplanet’s transition to a “Bitcoin-first, Bitcoin-only” strategy has transformed the firm into Japan’s best-performing stock over the past year. The company’s stock price has surged by more than 4000%, reflecting investor confidence in its approach to Bitcoin accumulation. The firm has drawn comparisons to MicroStrategy, led by Michael Saylor, which pioneered the corporate adoption of Bitcoin as a treasury asset.
Metaplanet’s aggressive Bitcoin accumulation is backed by structured financial maneuvers, including the recent approval of stock acquisition rights. On January 28, the company’s board authorized the issuance of the 13th through 17th Series of Stock Acquisition Rights to EVO FUND through a third-party allotment. This issuance, divided into five tranches of 4.2 million shares each, aims to strengthen the firm’s capital structure and sustain its Bitcoin purchasing momentum.
Future Plans and Market Impact
In an ambitious move, Metaplanet has set a target of 10,000 BTC by the end of the year, underscoring its long-term belief in Bitcoin as a store of value. The company aims to achieve this goal through strategic partnerships and increased Bitcoin adoption in Japan and beyond.
Metaplanet derives substantial revenue from Bitcoin-related activities, including selling Bitcoin put options, and benefits from its hotel business under subsidiary Wen Tokyo Co., which operates the Royal Oak Hotel in Tokyo’s Gotanda district. This diversification helps stabilize its financial position while supporting its aggressive Bitcoin accumulation strategy.
Market analysts have taken note of Metaplanet’s trajectory, particularly its BTC yield fluctuations, which saw a dramatic increase from 41.7% in Q3 2024 to 309.8% in Q4 2024 before settling at 15.3% in early 2025. This volatility reflects rapid market dynamics and the firm’s evolving strategy in response to Bitcoin’s price movements.
The company’s stock continues to rise, surging over 78% year-to-date, with an additional 8% gain following the latest Bitcoin purchase. Trading activity around Metaplanet has intensified, bolstered by its upcoming inclusion in the MSCI Japan Index on February 28, 2025, a move expected to attract further institutional investment.
