Doodles’ biggest move yet is the launch of its own token, $DOOD, on the Solana blockchain—one of the top NFT brands. Transitioning from a simple art collection to a thriving ecosystem of transactions marks a surprising yet strategic evolution for the project.
The speculation started with X (formerly Twitter) when Scott Martin (Burnt Toast), the creator behind Doodles, posted a pretty cryptic message:
“Take ownership, keep evolving new ideas, shape communities, open minds, inspire new growth.“
At first glance, the post looked like a straightforward motivational statement. However, sharp-eyed community members quickly understood that the first letters of each phrase spelled out “TOKEN IS COMING.” Just that would have sent excitement sky-high. Within hours, the Doodles floor price surged from 4.3 ETH to 6.5 ETH as holders rushed to secure their spots ahead of the official announcement date.
Though the Doodles team has not yet discussed in length the $DOOD, insiders close to the project claim that the token would have an important stake in staking rewards, perks for NFTs, and governance, this indicates that Doodle holders might soon be able to vote over project decisions, gain passive earnings, and redeem different benefits in the ecosystem.
Another phenomenal thing about this latest development is Doodles launching the $DOOD on Solana instead of Ethereum. Many expected Doodles to stay on Ethereum, as it remains home to most major NFT projects.
Most people anticipated that Doodles would continue to operate on Ethereum as it is the preeminent entity in NFT. However, lower transaction fees, faster speeds, and a rapidly developing NFT community made Solana a worthy alternative.
In a recent interview, Martin explained the rationale behind this choice:
This isn’t Doodles’ first venture beyond the Web3 space. In December 2024, Doodles teamed up with McDonald’s to launch over 100 million limited-edition McCafé holiday cups featuring Doodles artwork across the U.S. They also partnered with Adidas and Crocs, showcasing that NFT brands could bring together blockchain and mainstream culture.
As $DOOD gets closer to launch, speculation continues to grow. With expected airdrops, staking, and community incentives, this could mark a pivotal moment for Doodles and the broader NFT market. Holders and enthusiasts are now eagerly waiting for more details, knowing that Doodles isn’t just following trends—it’s shaping the future of Web3.
