Atari, the pioneering video game company, has announced an innovative collaboration with DYLI, a blockchain-based collectibles marketplace, to release a limited edition of 500 physically redeemable NFTs. The initiative merges Atari’s legacy of gaming nostalgia with the emerging world of blockchain-powered commerce, marking another milestone in the company’s exploration of Web3 technologies.
The collection, unveiled on January 23, will feature exclusive collectible patches that highlight Atari’s iconic gaming history. This strategic move not only expands Atari’s footprint in the blockchain space but also continues its efforts to bring digital collectibles into the physical realm.
What’s in the Collection?
Each collectible patch pack, priced at $15, offers a unique blend of vintage nostalgia and modern innovation. Buyers can expect one of seven newly designed patches or a vintage patch from Atari’s 1980s archives.
Source: Atari on X
Select packs will also include bonus items such as gift cards, stickers, and a rare patch signed by Atari founder Nolan Bushnell.
The collectibles will be available for purchase through DYLI’s blockchain-powered platform, which operates on Abstract Chain—an Ethereum Layer 2 scaling solution developed by Igloo Inc., creators of Pudgy Penguins. The process is designed to ensure an element of surprise, as buyers won’t know the specific patch design until they make the purchase. Any bonus items will remain undisclosed until the physical pack is redeemed.
DYLI founder Alex Needelman emphasized the broader vision behind the release, stating, “Partner drops will not just be about dropping cool stuff or giving creators the best tools in the biz. They’re about onboarding the next million users into DYLI and Abstract Chain.”
Blockchain Meets Nostalgia
At the core of this collaboration is DYLI’s innovative blockchain ecosystem, which ensures the authenticity of each collectible. Every patch pack is tied to a redeemable NFT, stored on DYLI’s integrated wallet. This wallet, powered by Privy, supports gas-free transactions, with fees covered by Abstract Chain’s native paymasters. The platform also provides a secondary marketplace where users can trade NFT packs before redeeming them for physical patches.
Atari’s collaboration with DYLI reflects its ongoing commitment to integrating blockchain technology into its operations. This effort is part of Atari’s broader strategy to modernize its brand and engage a new generation of gaming enthusiasts.
Since launching its cryptocurrency, ATRI, in 2018, Atari has pursued numerous blockchain initiatives, including its OnChain Arcade project, which brought classic games like Asteroids and Breakout to Ethereum Layer 2 networks. Tyler Drewitz, a director at Atari, previously highlighted the company’s forward-looking approach, stating, “Web3 is the future of gaming and technology. We’re blending legacy with modern solutions to push boundaries.”
A Growing Web3 Presence
Atari’s partnership with DYLI isn’t occurring in isolation. Other gaming giants, such as Sega and Ubisoft, are also venturing into the Web3 space. Sega has partnered with Oasys, a gaming-focused blockchain platform, to integrate its Sangokushi Taisen franchise, while Ubisoft has announced its blockchain-based game, Champions Tactics: Grimoria Chronicles.
Atari’s willingness to embrace blockchain contrasts with the cautious approach taken by some of its competitors. While its journey into the crypto space has faced challenges, including the initial struggles of its ATRI token, the company remains undeterred in its efforts to innovate. “We’re legacy, we’re pop culture, and we have a really good onboarding ramp,” Drewitz added.
Launch Details
The patch packs are slated for release next week, with collectors encouraged to register early on DYLI’s platform to secure their items.
By combining physical collectibles with blockchain-based authentication, the partnership with DYLI offers fans a tangible connection to Atari’s storied history while embracing the possibilities of Web3.
