Eric Trump has publicly distanced himself from Tron’s high-profile reverse merger with SRM Entertainment, despite sitting on the advisory board of Dominari Securities—the investment bank facilitating the $210 million deal. The merger seeks to take the Tron blockchain project public via a backdoor listing on Nasdaq.
In a post on X Monday, Trump wrote,
“I’m the biggest fan of Tron and love Justin Sun. He is a great friend and an icon in the crypto space.”
However, he followed the praise with a firm denial of involvement, stating, “I don’t have public involvement.” The wording has sparked speculation that Trump may still be playing an informal or behind-the-scenes role in the deal.
The transaction, led by Tron founder Justin Sun, involves acquiring Florida-based SRM Entertainment, which specializes in theme park merchandise. Under Sun’s guidance, the firm will be rebranded as “Tron Inc.” and listed on the Nasdaq. It reportedly plans to hold up to $100 million in TRX tokens on its balance sheet—mirroring corporate crypto treasury strategies pioneered by firms like MicroStrategy.
SRM Taps $100M Equity Injection, Plans ‘Tron’ Rebrand
SRM Entertainment disclosed Monday that it has secured a $100 million equity commitment from a private investor, coinciding with Justin Sun’s formal appointment as a strategic advisor. The company will now undergo a full rebrand into Tron Inc. and shift its treasury focus toward holding TRX tokens.
The new funding round is part of a larger $210 million stock placement being handled exclusively by Dominari Securities, a subsidiary of Dominari Holdings. The firm, headquartered in Trump Tower, counts both Eric Trump and Donald Trump Jr. as advisory board members, having appointed them in February 2024.
The involvement of Dominari and the Trump family in a deal so closely tied to Sun’s vision has further blurred the lines between crypto investments, political affiliations, and emerging financial infrastructure.
Sun-Trump Ties Deepen as Crypto Profits and Legal Shifts Converge
Justin Sun’s relationship with the Trump family has deepened in recent months, blending high-level crypto moves with political posturing. He recently acquired a $75 million stake in World Liberty Financial (WLFI)—a Trump-linked crypto firm—and attended a private celebration for Donald Trump’s meme coin. Sun is also the largest known holder of the $TRUMP token.
These developments come amid a notable legal reprieve: the U.S. Securities and Exchange Commission has paused its investigation into Sun and the Tron ecosystem. The probe, which began in 2023, accused Sun of market manipulation and selling unregistered securities. The timing of the pause—soon after Sun’s stake in WLFI—has raised eyebrows within legal and crypto circles alike.
Meanwhile, Donald Trump’s personal earnings from digital assets are surging. Financial disclosures reveal he earned $58 million from crypto ventures in 2024, largely driven by WLFI token sales. Crypto now ranks as his second-largest source of income behind hospitality—but with a $390 million token sale planned, it could become his top earner in 2025.
Quick Facts
- Eric Trump denies any public role in Tron’s $210M reverse merger with SRM Entertainment, despite his position on the advisory board of Dominari Securities.
- SRM will rebrand as “Tron Inc.” and plans to hold up to $100M in TRX tokens on its balance sheet under Justin Sun’s guidance.
- The SEC recently paused its ongoing investigation into Sun and the Tron ecosystem, prompting speculation about timing and political ties.
- Donald Trump earned $58M from crypto ventures in 2024, and crypto is projected to become his largest income source by 2025.
