Japanese investment firm Metaplanet has ramped up its Bitcoin acquisition strategy, announcing the purchase of 1,088 BTC worth approximately $117.5 million. With this latest move, the Tokyo-listed company now holds 8,888 BTC—valued at more than $930 million at current market prices.
The Bitcoin was acquired at an average price of 15.5 million yen (about $108,000) per coin and was financed through a recent issuance of zero-interest bonds worth $50 million. The purchase represents another strategic step toward Metaplanet’s year-end goal of holding 10,000 BTC—a milestone that now appears well within reach.
Since the start of 2025, the firm has added 7,126 BTC to its balance sheet, rapidly accelerating its transition into a Bitcoin-heavy treasury model. Executives have reiterated their long-term view of Bitcoin as a superior reserve asset, positioning Metaplanet among the growing list of corporates embracing the digital gold narrative.
Metaplanet Rises as Asia’s Leading Public Bitcoin Holder
Metaplanet’s Bitcoin journey began in April 2024, and within just over a year, it has become Asia’s largest publicly traded holder of the cryptocurrency—and one of the top 10 corporate holders worldwide.
The firm’s accumulation strategy draws heavy inspiration from MicroStrategy, the U.S.-based business intelligence company led by Bitcoin advocate Michael Saylor. MicroStrategy currently holds the largest institutional Bitcoin reserve globally at 580,250 BTC.
Metaplanet CEO Simon Gerovich has credited Saylor’s pioneering efforts as instrumental in shaping the Japanese firm’s vision. This alignment with Bitcoin maximalist principles has placed Metaplanet in the spotlight, especially among institutional investors in Asia eyeing alternative store-of-value assets amid macroeconomic uncertainty.
Bitcoin Treasury Trend Expands as Metaplanet Stock Soars
The corporate Bitcoin wave continues to grow, with other firms following Metaplanet’s lead. Notably, Twenty One—led by Strike CEO Jack Mallers—has joined the list of companies integrating Bitcoin into their treasury strategies. Others are beginning to diversify into altcoins like Ethereum, XRP, and Solana, signaling a broader acceptance of digital assets as viable balance sheet components.
Market reaction has been strong. Metaplanet’s shares on the Tokyo Stock Exchange rose 2.34% to 1,094 yen in midday trading. Over the past year, the stock has skyrocketed, gaining nearly 20x in value. However, its U.S.-traded OTC shares (MTPLF) closed down 7.64% at $7.25, suggesting ongoing volatility amid global investor rebalancing.
Meanwhile, Bitcoin itself is showing signs of stabilization. After peaking at $111,800 last week, the price has settled near $105,000, according to CoinGecko, as markets digest recent gains and await new catalysts.
Quick Facts
- Metaplanet purchased 1,088 BTC for $117.5 million, bringing its total holdings to 8,888 BTC.
- The acquisition was funded through a $50M zero-interest bond issuance.
- Metaplanet aims to hit 10,000 BTC by the end of 2025.
- The firm’s TSE shares are up 20x year-on-year; OTC shares recently dipped 7.6%.
- Bitcoin is trading near $105,000 after hitting a record high last week.
