In a landmark move for corporate crypto adoption in Latin America, Brazilian fintech firm Méliuz has officially become the region’s first publicly traded company to implement a Bitcoin treasury strategy. The decision, approved by a wide majority of shareholders, signals a major shift in the company’s capital allocation strategy.
On Thursday, Méliuz confirmed the purchase of 274.52 BTC for $28.4 million, acquired at an average price of $103,604 per coin. This latest buy brings its total holdings to 320.2 BTC—worth more than $33.3 million at current market rates.
“Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” wrote Executive Chairman Israel Salmen in a public statement on X.
In a press release, Méliuz said its long-term goal is to steadily accumulate Bitcoin in a way that adds value for shareholders. The firm plans to leverage its cash flow and operational scale to systematically build its BTC reserves over time.
The market appears to be responding positively. Since Méliuz’s initial Bitcoin purchase on March 6, its stock (CASH3.SA) has surged 116%, rising from $0.68 to $1.47, according to Google Finance. The rally mirrors similar moves seen by companies like MicroStrategy and Metaplanet following their respective Bitcoin accumulation announcements.
Corporate Bitcoin Holdings Continue to Gain Traction Globally
Méliuz’s bold entry into Bitcoin treasury management reflects a larger global trend: publicly traded companies are increasingly turning to digital assets as part of their long-term financial strategy. With crypto gaining traction in regulated markets, boardrooms are beginning to view Bitcoin as a viable addition to traditional reserves.
On the same day Méliuz confirmed its purchase, New York-based DDC Enterprise Limited—better known as DayDayCook—announced its own corporate Bitcoin plan. The company disclosed the acquisition of 100 BTC and set a target to accumulate 500 BTC within six months and 5,000 BTC over three years.
While Bitcoin remains the anchor asset for most treasury programs, diversification is underway. Several firms have begun exploring allocations to Ethereum, Solana, and other layer-one tokens. This signals that corporate interest in digital assets is evolving from a niche experiment to a broader embrace of blockchain-based finance.
With institutional sentiment growing and corporate strategies aligning with Bitcoin’s long-term potential, companies like Méliuz and DayDayCook are paving the way for mainstream adoption of crypto in treasury planning.
Quick Facts
- Brazilian fintech Méliuz now holds 320.2 BTC, worth over $33 million, making it the first public company in Latin America to adopt a Bitcoin treasury model.
- The company’s stock has climbed 116% since its initial BTC acquisition in March 2025.
- Méliuz joins global firms like DayDayCook, MicroStrategy, and Metaplanet in using Bitcoin as a corporate reserve asset.
- A growing number of firms are expanding beyond Bitcoin, with Ethereum and Solana entering treasury portfolios.
