Trump Media and Technology Group (TMTG)—the parent company behind Truth Social—has finalized a partnership with Crypto.com and asset manager Yorkville America Digital to develop a new suite of exchange-traded funds (ETFs) centered on U.S.-based industries and digital assets.
Signed on April 22, the agreement outlines plans to launch ETFs that blend exposure to cryptocurrencies and traditional securities under a “Made in America” theme. These funds will target key domestic sectors, including energy and manufacturing, and will be distributed through Crypto.com’s licensed broker-dealer, Foris Capital US.
The ETFs will be introduced under TMTG’s decentralized finance brand, Truth.Fi, and are slated for rollout later in 2025, pending regulatory approval.
TMTG CEO and Chairman Devin Nunes said,
“This agreement is a major step forward in diversifying TMTG into financial services and digital assets. We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”
Trump Media Bets Big on DeFi and Fintech
As part of the deal, Trump Media intends to allocate a portion of its corporate cash reserves—potentially up to $250 million—into the new ETF offerings. The assets will be custodied by Charles Schwab, a move that signals institutional-grade handling of funds.
This expansion into financial services marks a strategic push by the media firm to diversify its offerings and position itself at the intersection of DeFi and patriotic investing.
The ETF product launch will be advised by U.S. law firm Davis Polk, emphasizing TMTG’s efforts to ensure compliance with regulatory and institutional standards.
A Pro-Crypto Political Climate
The timing of the deal aligns with the Trump administration’s increasingly crypto-forward posture. Under Trump’s second term, regulatory sentiment has shifted in favor of digital assets, sparking renewed institutional interest.
The newly finalized agreement follows a non-binding memorandum signed in March, marking another milestone in the Trump family’s expanding role in the crypto sector.
This isn’t the first blockchain-backed financial initiative from the First Family. In October 2024, the Trumps helped launch World Liberty Financial, a politically branded digital asset platform that introduced its own native token and is now preparing to release a USD-backed stablecoin.
Additionally, Eric Trump and Donald Trump Jr. are co-founders of American Bitcoin, a U.S.-based crypto mining venture that echoes the family’s broader narrative of reshoring digital infrastructure and asserting American dominance in the Bitcoin mining space.
Collectively, these developments reflect a deliberate pivot by the Trump camp to merge patriotism with financial innovation—positioning themselves as both political advocates and commercial stakeholders in crypto’s evolution.
The Trump Media–Crypto.com ETF initiative comes at a time when crypto ETFs are regaining traction after several weeks of outflows linked to renewed market uncertainty and U.S. trade policy volatility.
Earlier this month, President Trump’s aggressive tariff policies reignited fears of a global trade war, causing investor unease and prompting a crypto market pullback. However, with volatility now easing, ETF products tied to Bitcoin and other digital assets are experiencing fresh inflows, signaling a renewed wave of confidence across the digital asset sector.
Quick Facts
- Trump Media & Technology Group has partnered with Crypto.com and Yorkville America Digital to launch ETFs focused on digital assets and U.S.-based industries.
- The ETFs will be offered under TMTG’s Truth.Fi brand and distributed through Foris Capital US LLC, Crypto.com’s broker-dealer.
- TMTG plans to invest up to $250 million into these ETFs, with custody services provided by Charles Schwab.
- Crypto.com will supply backend infrastructure and plans to file for a Cronos (CRO) spot ETF later in 2025.
