Canadian video platform Rumble is doubling on crypto-powered monetization, officially launching Rumble Wallet with support for Tether’s USDT stablecoin. The move is designed to streamline creator payments, enabling borderless, instant transactions outside traditional ad revenue models.
Announced on March 26, the rollout marks a significant step for Rumble as it aims to offer creators a faster, censorship-resistant payment system and a competitive edge against YouTube and other platforms.
Rumble CEO Chris Pavlovski confirmed the new wallet will focus on content creator monetization, leveraging Tether’s USDT as its primary payout currency.
“It works better than most advertisers,” Pavlovski promised in his post on X.
Tether CEO Paolo Ardoino praised the initiative, calling it “a wallet for the people”—underscoring the growing alignment between stablecoins and creator economies seeking alternatives to ad-driven monetization.
Strengthening Ties – Tether’s $775M Investment in Rumble
The wallet launch comes on the heels of Tether’s $775 million investment in Rumble in late 2024. Ardoino previously stated that Tether backs Rumble because it “deeply believes in freedom of speech and financial freedom.”
Tether’s growing global influence is hard to ignore. With a market cap exceeding $143 billion, it’s now one of the world’s largest holders of US Treasury securities, recently surpassing many sovereign nations.
Tether’s investment in Rumble is part of a broader diversification strategy. Earlier this year, the stablecoin giant acquired a majority stake in Juventus FC, Italy’s legendary football club, and pursued South American agribusiness firm Adecoagro—moves designed to deepen its global financial reach.
Meanwhile, Rumble has also entered the crypto space aggressively. The company recently added over $17 million worth of Bitcoin to its balance sheet, signaling growing confidence in digital assets as part of its core strategy.
Founded in 2013, Rumble gained traction during the 2020 US election cycle and COVID-19 lockdowns, ballooning from 1.6 million to nearly 32 million users in just months.
Backed by prominent figures like J.D. Vance and Peter Thiel, Rumble cemented its US influence by partnering with Trump Media & Technology Group (TMTG)—becoming the backbone for Truth Social’s streaming and ad infrastructure.
That partnership deepened over time, with Rumble and TMTG jointly fighting censorship cases, including a lawsuit this year in Brazil.
What’s Next?
With Rumble Wallet now live, creators may gain faster access to their earnings, bypassing slow, restrictive payment systems long dominated by traditional finance and Big Tech.
For Tether, the partnership solidifies USDT’s role as a utility token in content creation, not just crypto trading.
As Rumble expands its crypto capabilities, the platform may emerge as a serious challenger in the creator economy, giving content producers more financial autonomy and offering a blueprint for Web3-powered monetization models.
