WhiteBIT, Europe’s most visited cryptocurrency exchange, has taken a calculated leap into the Australian market, unlocking a new frontier for digital asset growth in the Asia-Pacific.
While the WhiteBIT.au platform officially launched in December 2024, insiders say the move was the result of extensive groundwork, months of behind-the-scenes development, compliance alignment, and local team building.
The exchange has been formally registered with the Australian Transaction Reports and Analysis Centre (AUSTRAC) as both a Digital Currency Exchange Provider and an Independent Remittance Dealer, securing the necessary legal status to operate across Australia’s regulated crypto landscape.
WhiteBIT says this is just the starting point: while spot trading is already live, the company plans to expand its product offerings and build a robust infrastructure to support the needs of both retail and institutional users.
Company sources have indicated that Australia represents more than just another market—it’s a core part of their global expansion blueprint. With a dedicated local team already in place and plans to grow operations, WhiteBIT’s move into Australia comes at a time when regional clarity around crypto regulation is giving exchanges the confidence to scale.
With a growing community of traders and a government working toward a formal licensing regime, Australia has become a top target for exchanges looking to grow their user base in compliant, structured environments.
Volodymyr Nosov, founder and president of WhiteBIT Group, stated:
“Expanding into the Australian market presents a unique opportunity to engage with a highly crypto-savvy audience and a region that plays one of the crucial roles in the Asia-Pacific Region. Our goal is to contribute to the economic well-being and financial independence of both Australian and Asian communities while driving the adoption of blockchain technology on a global scale. This expansion marks a significant step in our mission to make crypto accessible to everyone.”
WhiteBIT Eyes Rising Crypto Adoption in Australia
WhiteBIT’s launch in Australia comes at a time when the country is seeing a significant rise in digital asset adoption, particularly among younger investors. With 9.6% of Australians now holding cryptocurrency, according to recent data from Triple-A, the region is fast becoming one of the most engaged crypto markets in the Asia-Pacific. This demand is being fueled by a mix of factors; growing investor appetite, rising average income levels, and a post-COVID economy that has proven resilient.
The exchange, founded in 2018, is currently the largest centralized crypto platform in Europe by traffic, with over 8 million registered users and operations in seven countries.
WhiteBIT is part of the larger WhiteBIT Group, which serves a global user base of more than 35 million across its blockchain ecosystem. Its presence in Australia marks a strategic expansion aimed at tapping into the country’s evolving digital finance landscape.
While the Australian crypto market presents its complexities, it also offers structure. The country has developed a relatively clear regulatory framework for digital assets, giving licensed players a path to scale within legal boundaries. WhiteBIT’s registration with AUSTRAC allows it to operate as both a digital currency exchange and remittance provider, aligning with compliance standards from the outset.
With a product offering that includes over 780 trading pairs, 330+ assets, and support for multiple fiat currencies, WhiteBIT enters the Australian market well-positioned to compete.
Quick Facts:
- WhiteBIT has officially launched its crypto exchange operations in Australia, securing all necessary regulatory approvals.
- The exchange will offer a full suite of services including trading, staking, and secure wallets under AUSTRAC compliance.
- Australia’s clear regulatory direction is attracting major international exchanges, positioning the country as a rising global crypto hub.
