After months of speculation and behind-the-scenes development, the Trump-affiliated crypto venture World Liberty Financial (WLFI) has officially launched its long-anticipated stablecoin, USD1. The U.S. dollar-pegged digital currency was quietly deployed earlier this month on both Ethereum and BNB Chain, with blockchain data confirming an initial supply of over $3.5 million.
The move follows earlier rumors that the Trump family and its business associates were actively developing a stablecoin project. At the time, the group was said to be navigating legal and compliance hurdles around safety, custody, and regulatory positioning—factors that likely shaped the timing and structure of this launch.
Former Binance CEO Changpeng “CZ” Zhao also publicly acknowledged the launch of USD1 on X, drawing attention to its deployment across two of the most widely used smart contract platforms in the industry.
However, despite the increased visibility, World Liberty Financial has clarified that the token is not yet tradable, and warned users to be on guard against counterfeit versions and fraudulent listings.
The launch of USD1 marks a milestone for WLFI’s broader ambitions to shape a politically branded digital financial ecosystem—one that aims to integrate DeFi infrastructure with the Trump brand’s reach and influence in conservative and pro-crypto circles.
Regulatory Landscape and Legislative Developments
The rollout of USD1 by World Liberty Financial arrives at a politically strategic moment, as lawmakers in Washington push forward with landmark legislation to regulate stablecoins. The Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act—designed to provide a federal framework for issuing and managing stablecoins—cleared the Senate Banking Committee on March 13 and is expected to move to a full Senate vote in the coming weeks.
Bo Hines, executive director of the President’s Council of Advisers on Digital Assets, has indicated confidence that the bill will be approved and land on President Trump’s desk by early summer. With the White House now openly supportive of digital asset innovation, the stablecoin market is poised for a new chapter—one that includes direct involvement from political power players.
World Liberty Financial’s debut of the USD1 stablecoin earlier this month signals its formal entry into one of crypto’s most competitive and lucrative segments. The token, pegged 1:1 to the U.S. dollar, was launched on both Ethereum and BNB Chain, and public transaction records indicate early interactions from well-known crypto entities including market maker Wintermute and crypto custodian BitGo—suggesting that industry players may already be evaluating or testing the asset.
The broader appeal of stablecoins lies in their dual role as a bridge between traditional and decentralized finance. They allow users to temporarily exit volatile crypto positions while maintaining on-chain liquidity and are especially useful in countries where access to the U.S. dollar is limited. But beyond utility, stablecoins have proven to be powerful revenue engines. Tether, the industry’s leading issuer, reported $13 billion in profits last year—largely generated by reinvesting customer reserves into U.S. Treasury instruments.
WLFi’s Expansion,Trump Ties and Binance Rumors
Since its public unveiling in September 2024, World Liberty Financial has remained largely enigmatic—driven as much by hype and political intrigue as by concrete product launches. But recent disclosures are beginning to pull back the curtain. According to the project’s website, U.S. President Donald Trump and select members of his family collectively control 60% of World Liberty’s equity interests, cementing its position as one of the most politically intertwined ventures in the crypto space.
In terms of funding, World Liberty has completed two public sales of its governance token, WLFI, as of mid-March—raising a staggering $550 million in total. The sales have provided the capital foundation for a series of upcoming product launches, including the just-announced USD1 stablecoin. In a teaser released shortly after the funding rounds, the project’s leadership hinted at an oncoming “wave of disruptive technology” designed to reshape the digital asset landscape.
The timing of USD1’s debut on the BNB Chain also fueled a fresh round of speculation. Reports emerged suggesting that the Trump family had engaged in talks with Binance about a potential equity stake in the exchange, as well as the possibility of a presidential pardon for Binance founder Changpeng “CZ” Zhao. While CZ publicly denied any direct deal involving Trump or a pardon agreement.
Quick Facts:
- World Liberty Financial has introduced USD1, a US dollar-pegged stablecoin, on Ethereum and BNB Chain.
- USD1 is not yet available for trading; users are advised to be cautious of potential scams.
- The launch aligns with the progression of the GENIUS Act, aiming to regulate stablecoins in the U.S.
