Trump Media & Technology Group Corp. (TMTG) announced on Monday that it has entered into a non-binding agreement with Crypto.com to jointly develop a suite of exchange-traded funds (ETFs) and exchange-traded products (ETPs). The products will be launched under TMTG’s financial technology division, Truth.Fi, which has been actively exploring the intersection of traditional finance and digital assets.
The upcoming ETF offerings will feature a blend of cryptocurrencies and publicly traded U.S. companies with a distinctly “Made in America” theme. This includes sectors such as energy, infrastructure, and other high-priority industries deemed central to the national economy. According to the announcement, the cryptocurrency component is expected to feature a curated basket of digital assets, including Bitcoin, Cronos (Crypto.com’s native token), and potentially other altcoins.
Crypto.com, headquartered in Singapore, will be responsible for the technical infrastructure, including backend systems, custody services, and liquidity provisioning for the digital asset portion of the ETFs. The two companies aim to bring these products to market by the end of 2025, pending regulatory clearance.
Kris Marszalek, co-founder and CEO of Crypto.com, said:
“We are proud to partner with Truth Social (DJT) and Yorkville America, and to support the launch of these new ETFs, including the first of its kind basket of tokens including CRO. These ETFs will give consumers more options from a brand with a loyal following.”
This collaboration marks a notable step for TMTG as it seeks to broaden its footprint beyond media and into financial innovation. By merging traditional equities with digital assets under a pro-American investment banner, the firm is tapping into a growing demand for diversified, crypto-inclusive investment vehicles.
Details of Partnership and Launch
The new lineup of ETFs will go live alongside a suit of separately managed accounts (SMAs) later this year. Distribution will be handled through Crypto.com’s U.S.-based broker-dealer affiliate, Foris Capital US LLC. Once approved, the ETFs and SMAs will be made widely accessible through mainstream brokerages across North America, Europe, and Asia, giving international investors a gateway to U.S.-themed digital asset exposure.
The ETF launch comes as part of Truth.Fi’s broader fintech strategy, introduced in January shortly after President Trump returned to office. Alongside media properties like Truth Social and the streaming service Truth+, the fintech brand is positioning itself as a cornerstone of TMTG’s pivot into digital finance.
“We’re excited to join Crypto.com, along with our partner Yorkville America, to launch America First investment products supporting innovative crypto ventures, great American companies, and cutting-edge technologies,” TMTG CEO and Chairman Devin Nunes said.
“We aim to create inventive funds incorporating firms that concentrate on rapid growth, technological innovation, and strengthening the U.S. economy, unencumbered by woke nonsense and political posturing.”
Funding for the ETF and SMA initiatives is expected to draw from a $250 million pool set to be custodied by Charles Schwab, with the firm nursing a deep ambition to build a credible, regulated investment platform that merges crypto innovation with traditional finance infrastructure.
Market Response and Industry Implications
The announcement is just the latest in a growing list of crypto ventures tied to President Trump and his inner circle. Over the past year, the Trump brand has been attached to a string of digital initiatives; from high-profile NFT drops and viral memecoins to the launch of a DeFi protocol dubbed World Liberty Financial (WLFI), all signaling a broader strategic push into Web3.
Monday’s announcement sent shockwaves through the market, with Crypto.com’s native token, Cronos (CRO), surging over 30% to reach $0.10, according to CoinGecko data. Trading volume also skyrocketed—from $21 million to $126 million in a matter of hours—as speculators rushed to get exposure to what some see as the next “presidential pump.”
On-chain data from CronoScan reinforced the frenzy, showing that daily transaction counts more than doubled—jumping from around 40,000 to over 82,000.
Following the announcement, TMTG’s stock (NASDAQ: DJT) experienced a notable uptick, rising 9.4% in aftermarket trading to $22.99.
Quick Facts:
- Trump Media & Technology Group Corp. has signed a non-binding agreement with Crypto.com to launch ETFs focused on digital assets and U.S.-based securities.
- The ETFs will include a mix of cryptocurrencies, such as Bitcoin and Cronos, and stocks from American industries, with an emphasis on the energy sector.
- Crypto.com will provide backend technology, custody solutions, and the cryptocurrency supply for the ETFs.
- The ETFs are slated for launch later this year, targeting investors in the U.S., Europe, and Asia, pending regulatory approvals.
