Quick Facts:
- Doodles is launching its DOOD token on Solana with a 10 billion supply cap.
- The project is shifting away from corporate deals to focus on community-driven innovation.
- DOOD will evolve from a meme coin to a utility token supporting gamified on-chain experiences.
- A bridge to Coinbase’s Base network will provide cross-chain functionality.
Doodles is making a bold move by launching its DOOD token on Solana, pivoting from corporate partnerships to a community-first approach in the evolving NFT landscape. This strategic move aims to reignite enthusiasm within its crypto-centric core community while leveraging the momentum of Solana’s thriving memecoin ecosystem.
The DOOD token, following similar moves by Pudgy Penguins and Azuki post-Donald Trump’s reelection, will have a supply of 10 billion tokens on Solana. The Doodles team has allocated 30% to its community, 25% to an ecosystem fund, 17% to the core team, 13% for new contributors, 10% for liquidity, and 5% to the company. Future plans include bridging DOOD to Coinbase’s Base network, where Doodles has previously launched products, ensuring broader accessibility and multi-chain functionality within the growing NFT ecosystem.
A Bold Pivot Away from Corporate Collaborations
With crypto markets surging and regulatory pressures easing under the Trump administration, NFT projects like Doodles are embracing bold growth strategies. Led by former Billboard executive Julian Holguin, Doodles survived the prolonged bear market through high-profile partnerships with McDonald’s, Adidas, and Pharrell Williams. Now, in a regulatory climate that encourages innovation, Doodles is seizing the moment. Doodles creator, Scott Martin has clarified that while DOOD will initially launch as a meme coin, the ultimate vision is to evolve it into a utility token driving a gamified Doodles ecosystem once regulatory hurdles are navigated.
Under Martin’s leadership, Doodles is stepping away from corporate deals that many in the community found uninspiring. Martin acknowledged that previous branded projects failed to resonate with the crypto-native audience. The launch of DOOD represents a shift toward more experimental, transparent, and community-driven endeavors, emphasizing authenticity and engagement.
Solana’s Strength Adds Momentum to DOOD’s Launch
The decision to launch DOOD on Solana is justified by the network’s impressive performance. Solana continues to outperform Ethereum in revenue generation, even as the broader crypto market cools. According to DefiLlama data, Solana’s applications generate up to 10 times more revenue than Ethereum’s, including its layer-2 chains. This strong performance, highlighted by Solana generating $8.4 million in daily revenue on February 9th, compared to Ethereum’s $875,000, shows the growing preference for Solana’s speed and cost efficiency.
While Ethereum maintains a higher total value locked (TVL) at nearly $56.8 billion versus Solana’s $9.5 billion, the revenue disparity signals that Solana’s ecosystem is thriving, making it an ideal launchpad for DOOD’s ambitious utility-driven future.
