Former Binance CEO Changpeng Zhao (CZ) has once again emphasized one of his most famous mantras for crypto investors:
“If you can’t hold, you won’t be rich.”
This simple yet powerful statement, first made by CZ in February 2021, became an iconic phrase in the crypto space. Notably, nine months after he first said it, the crypto market reached its peak, with Bitcoin (BTC) and Ethereum (ETH) hitting all-time highs.
Now, four years later, CZ has reiterated the same message, laughing as he reminded the crypto community on February 10:
“Four years ago today. Some things never change.”
For CZ and many long-term investors, holding through market cycles remains the key to wealth accumulation in crypto.
The ‘4’ Symbolism in CZ’s Crypto Philosophy
CZ’s reference to four years is not just about timing—it reflects a deeper pattern in crypto market cycles.
- The crypto market follows a four-year cycle, largely dictated by Bitcoin’s halving events, which historically precede bull runs.
- The number 4 has also been a signature part of CZ’s communication style, often used as an anti-FUD (fear, uncertainty, and doubt) symbol.
- If CZ’s four-year cycle theory holds true, then 2025 could be the next major bull run, mirroring the explosive growth seen in 2021.
Market Sentiment: Will 2025 Follow the Four-Year Crypto Cycle?
While CZ remains bullish on long-term holding, some factors could challenge the next bull market in 2025.
- In February 2021, crypto prices were soaring, with Bitcoin up 36% and Ethereum rising by 7.43%.
- Currently, the market has been more volatile, with macroeconomic factors, regulatory shifts, and global uncertainty playing a role in price movements.
However, CZ’s message remains consistent:
“No matter what the market conditions are, those who can’t hold won’t be rich.”
For him, market fluctuations, FUD, and temporary corrections are just part of the long-term game.
How Traders Can Apply CZ’s Rule to Their Investment Strategy
While HODLing is a well-known crypto strategy, it’s important to apply it strategically:
- Understand Market Cycles – The four-year cycle theory suggests that crypto moves in predictable patterns. Long-term holders often ride out bear markets for larger gains.
- Ignore Short-Term FUD – CZ’s philosophy encourages investors to avoid panic selling during dips and focus on long-term growth.
- Diversify Smartly – Holding doesn’t mean holding blindly. Portfolio rebalancing and risk management should still be a priority.
- Adopt a Staggered Exit Plan – While long-term holding is key, some investors use a laddered exit strategy to lock in profits gradually.
Final Thoughts
CZ’s “Golden Rule” of Holding continues to resonate with crypto investors, especially as the market nears another potential bull cycle in 2025.
Whether or not history repeats itself, his message remains clear: patience and conviction are essential in the crypto world. As always, those who stick to their strategy, avoid panic, and think long-term are the ones most likely to see the biggest gains.
